RAISE 2020

Donors who give both online and offline are worth 212% more than single-channel donors and just by getting emails, offline only donors are 29% more likely to give again next year. So there is great power and potential of a cohesive multi-channel strategy. But what are organizations actually doing? What should you be doing?

We made online and offline donations to 100 nonprofits in the United States and tracked all the communications we received — email, phone calls, texts, and direct mail — for three months to see for ourselves. We also ran a series of experiments to see what tactics work when it comes to a multi-channel onboarding strategy.

In this session, you’ll get all the insights and ideas from this brand new research as well as tips to improve your email communication, online giving experience, messaging, and more.